{"title":"Directions","description":"","products":[{"product_id":"directions-daffodil-hair-dye-100-ml","title":"Directions Daffodil - Hair dye - 100 ml","description":"\u003cp\u003eLa Riche Directions 100ml - Bright Daffodil\u003c\/p\u003e\n\u003cp\u003eDirection Colours is a semi-permanent paste hair dye with the most fantastic shades. Bleach your hair first!\u003cbr\u003eIt will not cover white or gray hair. Directions Colours is ammonia-free and contains no hydrogen peroxide.\u003c\/p\u003e\n\u003cp\u003eChoose a hair colour from the wide range of vibrant and dazzling Directions Colours. All colours can be mixed together to create your own unique shade. La Riche Directions Colours products are not tested on animals.\u003c\/p\u003e\n\u003cp\u003eDirections Colours Instructions:\u003c\/p\u003e\n\u003cp\u003eBefore using Directions Colours and for the best colour results:\u003cbr\u003eBLEACH YOUR HAIR FIRST.\u003c\/p\u003e\n\u003cp\u003e1. Wash your hair with a pH-neutral shampoo; this gives the best results with Directions Colours. DO NOT use conditioner.\u003cbr\u003e2. Apply Directions Colours to towel-dried hair with a brush\/comb, applying enough product until it lathers. This ensures that the color pigments can effectively penetrate the hair. 3. Directions: Leave the color on for 15 to 30 minutes. Use a plastic cap; this provides extra heat and a better color result.\u003cbr\u003e4. Rinse your hair thoroughly with warm water until the water runs clear.\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":55453455745399,"sku":"5034843001226","price":4.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2025-08-09104256.png?v=1754718192"},{"product_id":"directions-poppy-red-hair-dye-100-ml","title":"Directions Poppy Red Hair Dye 100 ml","description":"\u003cp\u003eDirections Colors by La Riche. Directions Colors is a semi-permanent paste hair dye with the most stunning shades. Directions Colors can be applied to natural hair, but best results are achieved with bleached hair. It will not cover white or gray hair. Directions Colors is ammonia-free and contains no hydrogen peroxide. Directions Colors is available in 34 shades! Create a hair color from the wide range of stunning and vibrant Directions Colors shades, and all shades can be mixed to create your own unique shade. La Riche Directions Colors products are not tested on animals. Directions Colors: First, wash your hair with an acidic pH-neutral shampoo. The shampoo gives your hair the right acidity balance for the best results with the La Riche Directions color cream. Comb the La Riche Directions color cream through your hair until it emulsifies, allowing the La Riche Directions color pigment to lather. Comb through lighter strands several times. The processing time is between 15 and 30 minutes. The heat from a plastic cap enhances the results of La Riche Directions hair dye. Rinse your hair thoroughly with warm water until all traces of the color cream are removed. All La Riche Directions colors can be mixed to create your own unique shade. If you use more than one color, wash and dry your hair separately. Treat your hair with the utmost care when partially coloring bleached hair.\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":55453466755447,"sku":"5034843001073","price":4.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2025-08-09103644.png?v=1754717818"},{"product_id":"la-riche-directions-100ml-fluorescent-lime","title":"La Riche Directions 100ml - Fluorescent Lime","description":"\u003cp\u003eLa Riche Directions 88 ml - Fluorescent Lime\u003c\/p\u003e\n\u003cp\u003eLa Riche Directions - Fluorescent Lime is a semi-permanent hair dye with a striking, fluorescent lime shade. This color offers a vibrant, neon look with a fresh green hue.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cp\u003eContents: 88 ml\u003cbr\u003eColor: Fluorescent Lime\u003cbr\u003eEffect: Semi-permanent hair dye for a fluorescent lime shade.\u003cbr\u003eSuitable for: All hair types; best results on lightly bleached or light hair.\u003c\/p\u003e\n\u003cp\u003eInstructions:\u003c\/p\u003e\n\u003cp\u003eWash hair with a mild shampoo and dry thoroughly.\u003cbr\u003eApply the hair dye evenly with a brush or applicator.\u003cbr\u003eLeave the color in for 15-30 minutes, depending on the desired intensity.\u003cbr\u003eRinse thoroughly with cold water until the water runs clear.\u003cbr\u003eUse a conditioner for added shine and hydration.\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":55453580853623,"sku":"5034843001844","price":4.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2025-08-09103314.png?v=1754717628"},{"product_id":"directions-apple-green-hair-dye-100-ml","title":"Directions Apple Green Hair Dye 100 ml","description":"\u003cp\u003eDirections Colors by La Riche. Directions Colors is a semi-permanent paste hair dye with the most stunning shades. Directions Colors can be applied to natural hair, but best results are achieved with bleached hair. It will not cover white or gray hair. Directions Colors is ammonia-free and contains no hydrogen peroxide. Directions Colors is available in 34 shades! Create a hair color from the wide range of stunning and vibrant Directions Colors shades, and all shades can be mixed to create your own unique shade. La Riche Directions Colors products are not tested on animals. Directions Colors: First, wash your hair with an acidic pH-neutral shampoo. The shampoo gives your hair the right acidity balance for the best results with the La Riche Directions color cream. Comb the La Riche Directions color cream through your hair until it emulsifies, allowing the La Riche Directions color pigment to lather. Comb through lighter strands several times. The processing time is between 15 and 30 minutes. The heat from a plastic cap enhances the results of La Riche Directions hair dye. Rinse your hair thoroughly with warm water until all traces of the color cream are removed. All La Riche Directions colors can be mixed to create your own unique shade. If you use more than one color, wash and dry your hair separately. Treat your hair with the utmost care when partially coloring bleached hair.\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":55453606674807,"sku":"5034843001202","price":4.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2025-08-09103136.png?v=1754717528"},{"product_id":"la-riche-directions-100ml-neon-red","title":"La Riche Directions 100ml - Neon Red","description":"\u003cp\u003eLa Riche Directions 100ml - Neon Red\u003c\/p\u003e\n\u003cp\u003eDirection Colours is a semi-permanent paste hair dye with the most fantastic shades. Bleach your hair first!\u003cbr\u003eIt will not cover white or gray hair. Directions Colours is ammonia-free and contains no hydrogen peroxide.\u003c\/p\u003e\n\u003cp\u003eChoose a hair color from the wide range of vibrant and dazzling Directions Colours. All colours can be mixed together to create your own unique shade. La Riche Directions Colours products are not tested on animals.\u003c\/p\u003e\n\u003cp\u003eDirections Colours Instructions:\u003c\/p\u003e\n\u003cp\u003eBefore using Directions Colours and for the best color results:\u003cbr\u003eBLEACH YOUR HAIR FIRST.\u003c\/p\u003e\n\u003cp\u003e1. Wash your hair with a pH-neutral shampoo; this gives the best results with Directions Colours. DO NOT use conditioner.\u003cbr\u003e2. Apply Directions Colours to towel-dried hair with a brush\/comb, applying enough product until it lathers. This allows the color pigments to effectively penetrate the hair. 3. Directions Colors leaves on for 15 to 30 minutes. Use a plastic cap; this provides extra heat and a better color result.\u003cbr\u003e4. Rinse your hair thoroughly with warm water until the water runs clear.\u003c\/p\u003e\n\u003cp\u003eOn porous hair (colored, bleached, or permed), Directions Colors will absorb faster and last longer.\u003cbr\u003eDirections Colors will fade\/disappear after 6-8 washes.\u003c\/p\u003e\n\u003cp\u003eDirections Colors available in 34 shades!\u003c\/p\u003e\n\u003cp\u003eDo's and don'ts with Directions Colors:\u003cbr\u003eWear gloves.\u003cbr\u003eApply Vaseline around the hairline to prevent staining.\u003cbr\u003eAlways perform an allergy test before using this product.\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":55453634429303,"sku":"5034843001882","price":4.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2025-08-09103011.png?v=1754717425"},{"product_id":"directions-spring-green-100-ml","title":"Directions Spring green - 100 ml","description":"\u003cp\u003eDirections Colors by La Riche. Directions Colors is a semi-permanent paste hair dye with the most stunning shades. Directions Colors can be applied to natural hair, but best results are achieved with bleached hair. It will not cover white or gray hair. Directions Colors is ammonia-free and contains no hydrogen peroxide. Directions Colors is available in 34 shades! Create a hair color from the wide range of stunning and vibrant Directions Colors shades, and all shades can be mixed to create your own unique shade. La Riche Directions Colors products are not tested on animals. Directions Colors: First, wash your hair with an acidic pH-neutral shampoo. The shampoo gives your hair the right acidity balance for the best results with the La Riche Directions color cream. Comb the La Riche Directions color cream through your hair until it emulsifies, allowing the La Riche Directions color pigment to lather. Comb through lighter strands several times. The processing time is between 15 and 30 minutes. The heat from a plastic cap enhances the results of La Riche Directions hair dye. Rinse your hair thoroughly with warm water until all traces of the color cream are removed. All La Riche Directions colors can be mixed to create your own unique shade. If you use more than one color, wash and dry your hair separately. Treat your hair with the utmost care when partially coloring bleached hair.\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":55453677814135,"sku":"5034843001219","price":4.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2025-08-09102619.png?v=1754717197"},{"product_id":"la-riche-directions-hair-dye-rose-red-100-ml","title":"La Riche Directions hair dye rose red 100 ml","description":"\u003cp\u003eLa Riche Directions 88 ml - Rose Red\u003c\/p\u003e\n\u003cp\u003eLa Riche Directions - Rose Red is a semi-permanent hair dye with a vibrant, pinkish-red hue. This color creates a striking and romantic look with a rich, pinkish-red glow.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cp\u003eContents: 88 ml\u003cbr\u003eColor: Rose Red\u003cbr\u003eEffect: Semi-permanent hair dye for a vibrant, pinkish-red hue.\u003c\/p\u003e\n\u003cp\u003eSuitable for: All hair types; best results on lightly bleached or light hair.\u003c\/p\u003e\n\u003cp\u003eInstructions:\u003c\/p\u003e\n\u003cp\u003eWash hair with a mild shampoo and dry thoroughly.\u003cbr\u003eApply the hair dye evenly with an applicator or brush.\u003cbr\u003eLet the color develop for 15-30 minutes, depending on the desired intensity.\u003cbr\u003eRinse thoroughly with cold water until the water runs clear.\u003cbr\u003eUse a conditioner for added shine and hydration.\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":55453784768887,"sku":"5034843001066","price":4.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2025-08-09102009.png?v=1754716821"},{"product_id":"directions-lilac-hair-dye-100-ml","title":"Directions Lilac Hair Dye 100 ml","description":"\u003cp\u003eDirections Colors by La Riche. Directions Colors is a semi-permanent paste hair dye with the most stunning shades. Directions Colors can be applied to natural hair, but best results are achieved with bleached hair. It will not cover white or gray hair. Directions Colors is ammonia-free and contains no hydrogen peroxide. Directions Colors is available in 34 shades! Create a hair color from the wide range of stunning and vibrant Directions Colors shades, and all shades can be mixed to create your own unique shade. La Riche Directions Colors products are not tested on animals. Directions Colors: First, wash your hair with an acidic pH-neutral shampoo. The shampoo gives your hair the right acidity balance for the best results with the La Riche Directions color cream. Comb the La Riche Directions color cream through your hair until it emulsifies, allowing the La Riche Directions color pigment to lather. Comb through lighter strands several times. The processing time is between 15 and 30 minutes. The heat from a plastic cap enhances the results of La Riche Directions hair dye. Rinse your hair thoroughly with warm water until all traces of the color cream are removed. All La Riche Directions colors can be mixed to create your own unique shade. If you use more than one color, wash and dry your hair separately. Treat your hair with the utmost care when partially coloring bleached hair.\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":55453828088183,"sku":"5034843001127","price":4.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2025-08-09101612.png?v=1754716600"},{"product_id":"directions-apricot-hair-dye","title":"Directions Apricot - Hair Dye","description":"\u003cp\u003eDirections Colors by La Riche. Directions Colors is a semi-permanent paste hair dye with the most stunning shades. Directions Colors can be applied to natural hair, but best results are achieved with bleached hair. It will not cover white or gray hair. Directions Colors is ammonia-free and contains no hydrogen peroxide. Directions Colors is available in 34 shades! Create a hair color from the wide range of stunning and vibrant Directions Colors shades, and all shades can be mixed to create your own unique shade. La Riche Directions Colors products are not tested on animals. Directions Colors: First, wash your hair with an acidic pH-neutral shampoo. The shampoo gives your hair the right acidity balance for the best results with the La Riche Directions color cream. Comb the La Riche Directions color cream through your hair until it emulsifies, allowing the La Riche Directions color pigment to lather. Comb through lighter strands several times. The processing time is between 15 and 30 minutes. The heat from a plastic cap enhances the results of La Riche Directions hair dye. Rinse your hair thoroughly with warm water until all traces of the color cream are removed. All La Riche Directions colors can be mixed to create your own unique shade. If you use more than one color, wash and dry your hair separately. Treat your hair with the utmost care when partially coloring bleached hair.\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":55453851812215,"sku":"5034843001363","price":4.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2025-08-09100916.png?v=1754716284"},{"product_id":"la-riche-directions-semi-permanent-conditioning-hair-color-wisteria-100-ml","title":"La Riché - Directions - Semi-Permanent Conditioning Hair Color - Wisteria - 100 ml","description":"\u003cp\u003eLa Riche Directions 100ml - Wisteria\u003c\/p\u003e\n\u003cp\u003eDirection Colours is a semi-permanent paste hair dye with the most fantastic shades. 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Use a plastic cap; this provides extra heat and a better color result.\u003cbr\u003e4. Rinse your hair thoroughly with warm water until the water runs clear.\u003c\/p\u003e\n\u003cp\u003eOn porous hair (colored, bleached, or permed), Directions Colors will absorb faster and last longer.\u003cbr\u003eDirections Colors will fade\/disappear after 6-8 washes.\u003c\/p\u003e\n\u003cp\u003eDirections Colors available in 34 shades!\u003c\/p\u003e\n\u003cp\u003eDo's and don'ts with Directions Colors:\u003cbr\u003eWear gloves.\u003cbr\u003eApply Vaseline around the hairline to prevent staining.\u003cbr\u003eAlways perform an allergy test before using this product.\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":55453878092151,"sku":"5034843000991","price":4.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2025-08-09100130.png?v=1754715721"},{"product_id":"directions-color-fluorescent-green-100ml","title":"DIRECTIONS - COLOR FLUORESCENT GREEN - 100ml","description":"\u003cp\u003eLa Riche Directions 100ml - Fluorescent Green\u003c\/p\u003e\n\u003cp\u003eDirection Colours is a semi-permanent paste hair dye with the most fantastic shades. Bleach your hair first!\u003cbr\u003eIt will not cover white or gray hair. Directions Colours is ammonia-free and contains no hydrogen peroxide.\u003c\/p\u003e\n\u003cp\u003eChoose a hair color from the wide range of vibrant and dazzling Directions Colours. All colours can be mixed together to create your own unique shade. La Riche Directions Colours products are not tested on animals.\u003c\/p\u003e\n\u003cp\u003eDirections Colours Instructions:\u003c\/p\u003e\n\u003cp\u003eBefore using Directions Colours and for the best color results:\u003cbr\u003eBLEACH YOUR HAIR FIRST.\u003c\/p\u003e\n\u003cp\u003e1. Wash your hair with a pH-neutral shampoo; this gives the best results with Directions Colours. DO NOT use conditioner.\u003cbr\u003e2. Apply Directions Colours to towel-dried hair with a brush\/comb, applying enough product until it lathers. This ensures that the color pigments can effectively penetrate the hair. 3. The processing time for Directions Colors is 15 to 30 minutes. Use a plastic cap; this provides extra heat and a better color result.\u003cbr\u003e4. Rinse your hair thoroughly with warm water until the water runs clear.\u003c\/p\u003e\n\u003cp\u003eOn porous hair (colored, bleached, or permed), Directions Colors will penetrate faster and last longer.\u003c\/p\u003e\n\u003cp\u003eDirections Colors will fade\/disappear after 6-8 washes.\u003c\/p\u003e\n\u003cp\u003eDirections Colors available in 34 shades!\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":55453906239863,"sku":"5034843001851","price":4.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2025-08-09095524.png?v=1754715351"},{"product_id":"la-riche-directions-100ml-slate","title":"La Riche Directions 100ml - Slate","description":"\u003cp\u003eLa Riche Directions 88ml - Slate\u003c\/p\u003e\n\u003cp\u003eLa Riche Directions - Slate is a semi-permanent hair color that adds a muted gray tone to the hair. This color offers a modern, bold look with a subtle chemical sheen.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cp\u003eContents: 88ml\u003cbr\u003eColor: Slate\u003cbr\u003eEffect: Semi-permanent hair color for a gray tone\u003cbr\u003eSuitable for: All hair types, best results on light-colored or bleached hair\u003c\/p\u003e\n\u003cp\u003eDirections:\u003c\/p\u003e\n\u003cp\u003eWash hair with a mild shampoo and dry thoroughly.\u003cbr\u003eApply the hair color more often with an applicator or brush.\u003cbr\u003eLeave the color in for 15-30 minutes, depending on the actual application.\u003cbr\u003eRinse thoroughly with cold water until the water runs clear.\u003cbr\u003eUse a conditioner for extra shine and hydration.\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":55453933863287,"sku":"5034843001806","price":4.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2025-08-09085659.png?v=1754711832"},{"product_id":"directions-pastel-pink-hair-dye-100-ml","title":"Directions Pastel Pink Hair Dye - 100 ml","description":"\u003cp\u003eDirections Colors by La Riche. Directions Colors is a semi-permanent paste hair dye with the most stunning shades. Directions Colors can be applied to natural hair, but best results are achieved with bleached hair. It will not cover white or gray hair. Directions Colors is ammonia-free and contains no hydrogen peroxide. Directions Colors is available in 34 shades! Create a hair color from the wide range of stunning and vibrant Directions Colors shades, and all shades can be mixed to create your own unique shade. La Riche Directions Colors products are not tested on animals. Directions Colors: First, wash your hair with an acidic pH-neutral shampoo. The shampoo gives your hair the right acidity balance for the best results with the La Riche Directions color cream. Comb the La Riche Directions color cream through your hair until it emulsifies, allowing the La Riche Directions color pigment to lather. Comb through lighter strands several times. The processing time is between 15 and 30 minutes. The heat from a plastic cap enhances the results of La Riche Directions hair dye. Rinse your hair thoroughly with warm water until all traces of the color cream are removed. All La Riche Directions colors can be mixed to create your own unique shade. If you use more than one color, wash and dry your hair separately. Treat your hair with the utmost care when partially coloring bleached hair.\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":55454188306807,"sku":"5034843001318","price":4.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2025-08-09085504.png?v=1754711718"},{"product_id":"directions-alpine-hair-dye-100-ml","title":"Directions Alpine - Hair dye - 100 ml","description":"\u003cp\u003eDirections Colors by La Riche. Directions Colors is a semi-permanent paste hair dye with the most stunning shades. Directions Colors can be applied to natural hair, but best results are achieved with bleached hair. It will not cover white or gray hair. Directions Colors is ammonia-free and contains no hydrogen peroxide. Directions Colors is available in 34 shades! Create a hair color from the wide range of stunning and vibrant Directions Colors shades, and all shades can be mixed to create your own unique shade. La Riche Directions Colors products are not tested on animals. Directions Colors: First, wash your hair with an acidic pH-neutral shampoo. The shampoo gives your hair the right acidity balance for the best results with the La Riche Directions color cream. Comb the La Riche Directions color cream through your hair until it emulsifies, allowing the La Riche Directions color pigment to lather. Comb through lighter strands several times. The processing time is between 15 and 30 minutes. The heat from a plastic cap enhances the results of La Riche Directions hair dye. Rinse your hair thoroughly with warm water until all traces of the color cream are removed. All La Riche Directions colors can be mixed to create your own unique shade. If you use more than one color, wash and dry your hair separately. Treat your hair with the utmost care when partially coloring bleached hair.\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":55454210064759,"sku":"5034843001196","price":4.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2025-08-09085236.png?v=1754711569"},{"product_id":"directions-silver-hair-dye-100-ml","title":"Directions Silver Hair Dye 100 ml","description":"\u003cp\u003eLa Riche Directions 100ml - Silver\u003c\/p\u003e\n\u003cp\u003eDirection Colours is a semi-permanent paste hair dye with the most fantastic shades. Bleach your hair first!\u003cbr\u003eIt will not cover white or gray hair. Directions Colours is ammonia-free and contains no hydrogen peroxide.\u003c\/p\u003e\n\u003cp\u003eChoose a hair color from the wide range of vibrant and dazzling Directions Colours. All colours can be mixed together to create your own unique shade. La Riche Directions Colours products are not tested on animals.\u003c\/p\u003e\n\u003cp\u003eDirections Colours Instructions:\u003c\/p\u003e\n\u003cp\u003eBefore using Directions Colours and for the best color results:\u003cbr\u003eBLEACH YOUR HAIR FIRST.\u003c\/p\u003e\n\u003cp\u003e1. Wash your hair with a pH-neutral shampoo; this gives the best results with Directions Colours. DO NOT use conditioner.\u003cbr\u003e2. Apply Directions Colours to towel-dried hair with a brush\/comb, applying enough product until it lathers. This allows the color pigments to effectively penetrate the hair. 3. Directions: Leave the color on for 15 to 30 minutes. Use a plastic cap; this provides extra heat and a better color result.\u003cbr\u003e4. Rinse your hair thoroughly with warm water until the water runs clear.\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":55454239162743,"sku":"5034843001233","price":4.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2025-08-09085059.png?v=1754711469"},{"product_id":"directions-cerise-hair-dye","title":"Directions Cerise - Hair Dye","description":"\u003cp\u003eDirections Colors by La Riche. Directions Colors is a semi-permanent paste hair dye with the most stunning shades. Directions Colors can be applied to natural hair, but best results are achieved with bleached hair. It will not cover white or gray hair. Directions Colors is ammonia-free and contains no hydrogen peroxide. Directions Colors is available in 34 shades! Create a hair color from the wide range of stunning and vibrant Directions Colors shades, and all shades can be mixed to create your own unique shade. La Riche Directions Colors products are not tested on animals. Directions Colors: First, wash your hair with an acidic pH-neutral shampoo. The shampoo gives your hair the right acidity balance for the best results with the La Riche Directions color cream. Comb the La Riche Directions color cream through your hair until it emulsifies, allowing the La Riche Directions color pigment to lather. Comb through lighter strands several times. The processing time is between 15 and 30 minutes. The heat from a plastic cap enhances the results of La Riche Directions hair dye. Rinse your hair thoroughly with warm water until all traces of the color cream are removed. All La Riche Directions colors can be mixed to create your own unique shade. If using more than one color, wash and dry your hair separately. Treat your hair with the utmost care when partially coloring bleached hair.\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":55454311973239,"sku":"5034843001332","price":4.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2025-08-09084607.png?v=1754711194"},{"product_id":"directions-violet-100-ml","title":"Directions Violet - 100 ml","description":"\u003cp\u003eDirections Colors by La Riche. Directions Colors is a semi-permanent paste hair dye with the most stunning shades. Directions Colors can be applied to natural hair, but best results are achieved with bleached hair. It will not cover white or gray hair. Directions Colors is ammonia-free and contains no hydrogen peroxide. Directions Colors is available in 34 shades! Create a hair color from the wide range of stunning and vibrant Directions Colors shades, and all shades can be mixed to create your own unique shade. La Riche Directions Colors products are not tested on animals. Directions Colors: First, wash your hair with an acidic pH-neutral shampoo. The shampoo gives your hair the right acidity balance for the best results with the La Riche Directions color cream. Comb the La Riche Directions color cream through your hair until it emulsifies, allowing the La Riche Directions color pigment to lather. Comb through lighter strands several times. The processing time is between 15 and 30 minutes. The heat from a plastic cap enhances the results of La Riche Directions hair dye. Rinse your hair thoroughly with warm water until all traces of the color cream are removed. All La Riche Directions colors can be mixed to create your own unique shade. If you use more than one color, wash and dry your hair separately. Treat your hair with the utmost care when partially coloring bleached hair.\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":55454334517623,"sku":"5034843001110","price":4.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2025-08-09084346.png?v=1754711037"},{"product_id":"hair-mask-la-riche-directions-pastel-blue-100-ml","title":"Hair Mask La Riché Directions Pastel Blue 100 ml","description":"\u003cp\u003eWant to enhance your beauty? La Riché Directions Pastel Blue Hair Mask 100 ml is the perfect solution! Enjoy the benefits and pleasure of La Riché products and other hair accessories from 100% original brands.\u003c\/p\u003e\n\u003cp\u003eContents: 100 ml\u003cbr\u003eColor: Pastel Blue\u003cbr\u003eType: Hair Mask\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":55454342873463,"sku":"5034843001837","price":4.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2025-08-09084156.png?v=1754710928"},{"product_id":"directions-carnation-pink-100-ml","title":"Directions Carnation Pink - 100 ml","description":"\u003cp\u003eDirections Colors by La Riche. Directions Colors is a semi-permanent paste hair dye with the most stunning shades. Directions Colors can be applied to natural hair, but best results are achieved with bleached hair. It will not cover white or gray hair. Directions Colors is ammonia-free and contains no hydrogen peroxide. Directions Colors is available in 34 shades! Create a hair color from the wide range of stunning and vibrant Directions Colors shades, and all shades can be mixed to create your own unique shade. La Riche Directions Colors products are not tested on animals. Directions Colors: First, wash your hair with an acidic pH-neutral shampoo. The shampoo gives your hair the right acidity balance for the best results with the La Riche Directions color cream. Comb the La Riche Directions color cream through your hair until it emulsifies, allowing the La Riche Directions color pigment to lather. Comb through lighter strands several times. The processing time is between 15 and 30 minutes. The heat from a plastic cap enhances the results of La Riche Directions hair dye. Rinse your hair thoroughly with warm water until all traces of the color cream are removed. All La Riche Directions colors can be mixed to create your own unique shade. If you use more than one color, wash and dry your hair separately. Treat your hair with the utmost care when partially coloring bleached hair.\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":55454350803319,"sku":"5034843001301","price":4.89,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2025-08-09083946.png?v=1754710807"},{"product_id":"directions-white-toner-hair-dye-100-ml","title":"Directions White Toner - Hair Dye - 100 ml","description":"\u003cp\u003eDirections Colors by La Riche. Directions Colors is a semi-permanent paste hair dye with the most stunning shades. Directions Colors can be applied to natural hair, but best results are achieved with bleached hair. It will not cover white or gray hair. Directions Colors is ammonia-free and contains no hydrogen peroxide. Directions Colors is available in 34 shades! Create a hair color from the wide range of stunning and vibrant Directions Colors shades, and all shades can be mixed to create your own unique shade. La Riche Directions Colors products are not tested on animals. Directions Colors: First, wash your hair with an acidic pH-neutral shampoo. The shampoo gives your hair the right acidity balance for the best results with the La Riche Directions color cream. Comb the La Riche Directions color cream through your hair until it emulsifies, allowing the La Riche Directions color pigment to lather. Comb through lighter strands several times. The processing time is between 15 and 30 minutes. The heat from a plastic cap enhances the results of La Riche Directions hair dye. Rinse your hair thoroughly with warm water until all traces of the color cream are removed. All La Riche Directions colors can be mixed to create your own unique shade. If you use more than one color, wash and dry your hair separately. Treat your hair with the utmost care when partially coloring bleached hair.\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":55454360764791,"sku":"5034843001356","price":4.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2025-08-09083635.png?v=1754710615"},{"product_id":"directions-flamingo-hair-dye-100-ml","title":"Directions Flamingo Hair Dye 100 ml","description":"\u003cp\u003eDirections Colors by La Riche. Directions Colors is a semi-permanent paste hair dye with the most stunning shades. Directions Colors can be applied to natural hair, but best results are achieved with bleached hair. It will not cover white or gray hair. Directions Colors is ammonia-free and contains no hydrogen peroxide. Directions Colors is available in 34 shades! Create a hair color from the wide range of stunning and vibrant Directions Colors shades, and all shades can be mixed to create your own unique shade. La Riche Directions Colors products are not tested on animals. Directions Colors: First, wash your hair with an acidic pH-neutral shampoo. The shampoo gives your hair the right acidity balance for the best results with the La Riche Directions color cream. Comb the La Riche Directions color cream through your hair until it emulsifies, allowing the La Riche Directions color pigment to lather. Comb through lighter strands several times. The processing time is between 15 and 30 minutes. The heat from a plastic cap enhances the results of La Riche Directions hair dye. Rinse your hair thoroughly with warm water until all traces of the color cream are removed. All La Riche Directions colors can be mixed to create your own unique shade. If you use more than one color, wash and dry your hair separately. Treat your hair with the utmost care when partially coloring bleached hair.\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":55454371185015,"sku":"5034843001103","price":4.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2025-08-09083155.png?v=1754710336"},{"product_id":"la-riche-directions-100ml-fluorescent-yellow","title":"La Riche Directions 100ml - Fluorescent Yellow","description":"\u003cp\u003eLa Riche Directions 88 ml - Fluorescent Yellow\u003c\/p\u003e\n\u003cp\u003eLa Riche Directions - Fluorescent Yellow is a semi-permanent hair dye with a striking, fluorescent yellow hue. This color offers a vibrant, neon look that truly stands out.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cp\u003eContents: 88 ml\u003cbr\u003eColor: Fluorescent Yellow\u003cbr\u003eEffect: Semi-permanent hair dye for a fluorescent yellow hue.\u003cbr\u003eSuitable for: All hair types; best results on lightly bleached or pale hair.\u003c\/p\u003e\n\u003cp\u003eInstructions:\u003c\/p\u003e\n\u003cp\u003eWash hair with a mild shampoo and dry thoroughly.\u003cbr\u003eApply the hair dye evenly with a brush or applicator.\u003cbr\u003eLeave the color in for 15-30 minutes, depending on the desired intensity.\u003cbr\u003eRinse thoroughly with cold water until the water runs clear.\u003cbr\u003eUse a conditioner for added shine and hydration.\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":55454380982647,"sku":"5034843001875","price":4.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2025-08-09082341.png?v=1754709851"},{"product_id":"directions-midnight-blue-hair-dye-100-ml","title":"Directions Midnight Blue Hair Dye 100 ml","description":"\u003cp\u003eDirections for La Riche Colors. Directions Colors is a semi-permanent paste hair color with the most amazing colors. Directions Colors can be applied to natural hair, but the best results are achieved when the hair is bleached. It will not cover white or gray hair. Directions Colors is ammonia-free and does not contain hydrogen peroxide. Directions Colors is available in 34 shades! Achieve a hair color from the wide range of amazing and vibrant colors of Directions Colors, and all colors can be mixed together to create your own unique shade. Directions for La Riche color products are not tested on animals. Directions: First, wash your hair with an acidic pH shampoo. The shampoo will give your hair the correct acid balance, so that with the La Riche Directions color cream, you can achieve the best result. Comb the La Riche Directions color cream through your hair until it emulsifies, allowing the color pigment from La Riche Directions to lather. Comb through lighter strands several times. The processing time is between 15 and 30 minutes. The heat from the plastic should give you even better results with La Riche Directions hair dye. Rinse your hair thoroughly with warm water until all residue from the color cream is removed. All La Riche Directions colors can be mixed individually to create your own unique shade. If more than one color is used, the hair must be washed and dried separately.\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":55454389010807,"sku":"5034843001257","price":4.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2025-08-09082023.png?v=1754709636"},{"product_id":"la-riche-directions-colours-deep-purple-100ml","title":"La Riche Directions Colours Deep Purple 100ml","description":"\u003cp class=\"tw-data-text tw-text-large tw-ta\" id=\"tw-target-text\" role=\"text\" dir=\"ltr\" tabindex=\"-1\"\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eLa Riche Directions Deep Purple is an intense, semi-permanent, and conditioning hair color that offers rich violet coverage with cool blue undertones. The gentle, vegan formula—packaged in a recyclable 100 ml tub—is free from ammonia, peroxide, and PPD; the product delivers vibrant color while simultaneously conditioning the hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":57359746793847,"sku":"5034843001790","price":6.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2026-08-07154720.png?v=1786110504"},{"product_id":"la-riche-directions-semi-permanent-hair-colour-denim-blue-100-ml","title":"La Riche Directions Semi-Permanent Hair Colour - Denim Blue - 100 ml","description":"\u003cp class=\"tw-data-text tw-text-large tw-ta\" id=\"tw-target-text\" role=\"text\" dir=\"ltr\" tabindex=\"-1\"\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eLa Riche Directions semi-permanent hair color in Denim Blue (100 ml) is a conditioning blue hair dye with a cool, silvery-grey undertone reminiscent of classic denim. The product is 100% vegan, cruelty-free, and free from ammonia, peroxide, and PPD.\u003c\/span\u003e\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":57359785754999,"sku":"5034843000984","price":6.85,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2026-08-07155637.png?v=1786111062"},{"product_id":"directions-ebony-semi-permanent-hair-color-100ml","title":"Directions Ebony Semi Permanent Hair Color 100ml","description":"\u003cp class=\"tw-data-text tw-text-large tw-ta\" id=\"tw-target-text\" role=\"text\" dir=\"ltr\" tabindex=\"-1\"\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eLa Riche Directions Ebony semi-permanent hair color (100 ml) is a rich, ultra-dark shade that appears almost black and features subtle red undertones. The dye conditions the hair and delivers intense, glossy depth without the use of ammonia, peroxide, or PPD. The vegan formula lasts approximately 2 to 6 weeks and fades evenly with washing.\u003c\/span\u003e\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":57359793029495,"sku":"5034843001264","price":5.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2026-08-07160028.png?v=1786111293"},{"product_id":"la-riche-directions-colours-flourescent-orange-100ml","title":"La Riche Directions Colours Flourescent Orange 100ml","description":"\u003cp class=\"tw-data-text tw-text-large tw-ta\" id=\"tw-target-text\" role=\"text\" dir=\"ltr\" tabindex=\"-1\"\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eLa Riche Directions Fluorescent Orange is a semi-permanent, neon-orange hair color (100 ml). The product is 100% vegan, cruelty-free, and free from ammonia, peroxide, and PPD. The color glows under blacklight and yields the most intense results on pre-lightened or bleached hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":57360459923831,"sku":"5034843001868","price":5.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2026-08-07164533.png?v=1786113996"},{"product_id":"la-riche-directions-colours-flame-100ml","title":"La Riche Directions Colours Flame 100ml","description":"\u003cp class=\"tw-data-text tw-text-large tw-ta\" id=\"tw-target-text\" role=\"text\" dir=\"ltr\" tabindex=\"-1\"\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eLa Riche Directions Flame is a semi-permanent hair color featuring a vibrant blend of fiery copper, bright orange, and warm red tones. The product comes in a 100 ml tub and features a conditioning formula that is 100% vegan and cruelty-free, containing no ammonia, peroxide, or PPD.\u003c\/span\u003e\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":57360464249207,"sku":"5034843001288","price":6.85,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2026-08-07164853.png?v=1786114199"},{"product_id":"directions-neon-blue-conditioning-color-100-ml","title":"Directions Neon blue Conditioning Color 100 ml","description":"\u003cp class=\"tw-data-text tw-text-large tw-ta\" id=\"tw-target-text\" role=\"text\" dir=\"ltr\" tabindex=\"-1\"\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eLa Riche Directions Neon Blue is a vibrant, semi-permanent, and conditioning hair color in a 100 ml tub. The color features intense cobalt and purple tones, is 100% vegan and cruelty-free, and requires no developer or peroxide.\u003c\/span\u003e\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":57360469721463,"sku":"5034843001370","price":5.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2026-08-07165507.png?v=1786114571"},{"product_id":"la-riche-directions-colours-pastel-rose-100ml","title":"La Riche Directions Colours Pastel Rose 100ml","description":"\u003cp class=\"tw-data-text tw-text-large tw-ta\" id=\"tw-target-text\" role=\"text\" dir=\"ltr\" tabindex=\"-1\"\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eLa Riche Directions Pastel Rose (100 ml) is a gentle, semi-permanent hair color in a pastel pink shade with a blue undertone. The product is free from ammonia, peroxide, and PPD; it conditions the hair while delivering a subtle, powdery pink color. The dye comes in a recyclable 100 ml tub and is vegan and cruelty-free.\u003c\/span\u003e\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":57360475554167,"sku":"5034843001813","price":5.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2026-08-07165834.png?v=1786114780"},{"product_id":"directions-tangerine-conditioning-color-100ml","title":"Directions Tangerine Conditioning Color 100ml","description":"\u003cp class=\"tw-data-text tw-text-large tw-ta\" id=\"tw-target-text\" role=\"text\" dir=\"ltr\" tabindex=\"-1\"\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eLa Riche Directions Tangerine Conditioning Hair Color (100ml) is a vibrant, semi-permanent, ready-to-use hair color in a citrus-orange shade, featuring a conditioning, vegan, and cruelty-free formula. The product requires no peroxide, lasts for 2 to 6 weeks, and delivers maximum shine.\u003c\/span\u003e\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":57360486302071,"sku":"5034843001349","price":5.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2026-08-07170411.png?v=1786115116"},{"product_id":"directions-antique-mauve-conditioning-color-100ml","title":"Directions Antique Mauve Conditioning Color 100ml","description":"\u003cp class=\"tw-data-text tw-text-large tw-ta\" id=\"tw-target-text\" role=\"text\" dir=\"ltr\" tabindex=\"-1\"\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eLa Riche Directions Antique Mauve Conditioning Hair Color is a semi-permanent, ready-to-use hair color (100 ml) featuring a satin-like blend of subtle purple and light gray. The gentle, conditioning formula is 100% vegan, cruelty-free, and free from ammonia and peroxide.\u003c\/span\u003e\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":57360489251191,"sku":"5034843001820","price":5.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2026-08-07170818.png?v=1786115360"}],"url":"https:\/\/coolcurl.nl\/collections\/directions.oembed?page=4","provider":"coolcurl","version":"1.0","type":"link"}