{"product_id":"la-riche-directions-100ml-neon-red","title":"La Riche Directions 100ml - Neon Red","description":"\u003cp\u003eLa Riche Directions 100ml - Neon Red\u003c\/p\u003e\n\u003cp\u003eDirection Colours is a semi-permanent paste hair dye with the most fantastic shades. Bleach your hair first!\u003cbr\u003eIt will not cover white or gray hair. Directions Colours is ammonia-free and contains no hydrogen peroxide.\u003c\/p\u003e\n\u003cp\u003eChoose a hair color from the wide range of vibrant and dazzling Directions Colours. All colours can be mixed together to create your own unique shade. La Riche Directions Colours products are not tested on animals.\u003c\/p\u003e\n\u003cp\u003eDirections Colours Instructions:\u003c\/p\u003e\n\u003cp\u003eBefore using Directions Colours and for the best color results:\u003cbr\u003eBLEACH YOUR HAIR FIRST.\u003c\/p\u003e\n\u003cp\u003e1. Wash your hair with a pH-neutral shampoo; this gives the best results with Directions Colours. DO NOT use conditioner.\u003cbr\u003e2. Apply Directions Colours to towel-dried hair with a brush\/comb, applying enough product until it lathers. This allows the color pigments to effectively penetrate the hair. 3. Directions Colors leaves on for 15 to 30 minutes. Use a plastic cap; this provides extra heat and a better color result.\u003cbr\u003e4. Rinse your hair thoroughly with warm water until the water runs clear.\u003c\/p\u003e\n\u003cp\u003eOn porous hair (colored, bleached, or permed), Directions Colors will absorb faster and last longer.\u003cbr\u003eDirections Colors will fade\/disappear after 6-8 washes.\u003c\/p\u003e\n\u003cp\u003eDirections Colors available in 34 shades!\u003c\/p\u003e\n\u003cp\u003eDo's and don'ts with Directions Colors:\u003cbr\u003eWear gloves.\u003cbr\u003eApply Vaseline around the hairline to prevent staining.\u003cbr\u003eAlways perform an allergy test before using this product.\u003c\/p\u003e","brand":"coolcurl","offers":[{"title":"Default Title","offer_id":55453634429303,"sku":"5034843001882","price":4.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5012\/9271\/files\/Screenshot2025-08-09103011.png?v=1754717425","url":"https:\/\/coolcurl.nl\/products\/la-riche-directions-100ml-neon-red","provider":"coolcurl","version":"1.0","type":"link"}