Directions Colors by La Riche. Directions Colors is a semi-permanent paste hair dye with the most stunning shades. Directions Colors can be applied to natural hair, but best results are achieved with bleached hair. It will not cover white or gray hair. Directions Colors is ammonia-free and contains no hydrogen peroxide. Directions Colors is available in 34 shades! Create a hair color from the wide range of stunning and vibrant Directions Colors shades, and all shades can be mixed to create your own unique shade. La Riche Directions Colors products are not tested on animals. Directions Colors: First, wash your hair with an acidic pH-neutral shampoo. The shampoo gives your hair the right acidity balance for the best results with the La Riche Directions color cream. Comb the La Riche Directions color cream through your hair until it emulsifies, allowing the La Riche Directions color pigment to lather. Comb through lighter strands several times. The processing time is between 15 and 30 minutes. The heat from a plastic cap enhances the results of La Riche Directions hair dye. Rinse your hair thoroughly with warm water until all traces of the color cream are removed. All La Riche Directions colors can be mixed to create your own unique shade. If you use more than one color, wash and dry your hair separately. Treat your hair with the utmost care when partially coloring bleached hair.