As I Am Naturally introduces a new collection of seven luxurious products enriched with pomegranate and passion fruit. The perfect, end-to-end care line for natural hair lovers who want to grow their hair longer and stronger. As I Am Long and Luxe Conditioner Strengthening and Hydrating Treatment gently detangles and hydrates hair and scalp. It smooths the hair cuticle, reduces tangles, and leaves hair soft and easy to comb. It strengthens hair and promotes longer hair growth!