As I Am Naturally introduces a new collection of seven luxurious products enriched with pomegranate and passion fruit. The perfect, end-to-end care line for naturalists who want to grow their hair longer and stronger. As I Am Long and Luxe Strengthening Shampoo Hydrating Hair Wash gently cleanses and hydrates hair and scalp. It reduces tangles and leaves hair soft and easy to comb. It strengthens hair and promotes longer hair growth!