Crème of Nature Exotic Shine Color with argan oil delivers stunning results. It's the only hair color with a dual argan oil treatment for ultimate care: *Intensive prep treatment. Argan oil nourishes, softens, and locks in moisture. *Argan oil treatment keeps color vibrant and leaves hair feeling silky soft. *Strengthening conditioners and vitamins penetrate deep into the hair shaft to prevent dryness, breakage, and damage, leaving hair feeling stronger and healthier.