Shea Moisture Purple Rice Water Strength & Color Care Masque Color treating can leave hair looking dull and feeling straw like. Purple Rice Water Strength + Color Care Masque infuses brittle strands with intense hydration to restore health and strength. Once forbidden Purple Rice combines with Wild Orchid and Sweet Violet Extract in this nutritive formula that deep conditions and envelopes hair with replenishing moisture. Helps brighten hair while diminishing warm, brassy undertones to preserve radiant color, leaving strands looking their brilliant best.