Hair can become brittle for a variety of reasons, including color treatments. Purple Rice Water Strength + Color Care Shampoo helps make hair stronger and healthier. Our premium formula is one of the best sulfate-free moisturizing shampoos on the market, with rice extract. Once forbidden to those with limited resources, everyone can now enjoy using rice water for healthier hair.

Purple Rice combines wild orchid and sweet violet extract in this mineral-rich cleanser that removes dulling residue while restoring shine and strength. For extra luxurious hydration, we add certified organic shea butter, argan oil, and jojoba oil to this rich blend. With every use, your hair gets a boost of natural strengthening proteins and conditioning oils.

Purple Rice Water Shampoo smells wonderful and leaves your color-treated hair clean, soft, and shiny.