SoftSheen-Carson's Dark and Lovely hair dye in black offers permanent hair color, specifically designed for dark hair, with rich, vibrant, and fade-resistant color that lasts up to eight weeks. The formula, especially the Fade Resist line, is enriched with Moisture Seal technology and conditioning ingredients like shea butter, sunflower oil, and vitamin E to protect and nourish relaxed, natural hair during and after coloring. This results in silky, shiny hair with luxurious, rich color. The Go Intense line offers a similar experience, but with a focus on highly reflective color and intense shine.